Flexible: BMW and Ecclesiology

2008 June 10
by Rustin

The best thinking about ecclesiology (nature and structure of the church) is coming from unexpected places. BMW unveiled its GINA concept car today, a car with a re-imagined exterior. The GINA then became a metaphor for how BMW as a company even thinks about cars…or thinks about thinking. For those of us trying to re-think forms and structures in church settings, this little story is a great example of how long-established paradigms could be replaced by faithful innovation.

6 Responses leave one →
  1. 2008 June 10
    Jonathan permalink

    Wow! A whole new perspective on the form vs. function conversation.

  2. 2008 June 10

    Cool. I like the ending. Flexible, context over dogma.

    My mom said today on the phone that I always surprise her – I keep throwing ideas of where life could take me at her, and I suppose she finds it interesting.

    This surprises me too. It gives me hope for the church…

  3. 2008 June 10

    Context? Content?

  4. 2008 June 15
    Igford permalink

    I’d feel like I was driving a camping tent if I bought this car.

    Good analogy though.

  5. 2008 July 14

    LOL, it’s interestin conceptually but I don’t like it

    http://www.bmw-videos.com

Trackbacks & Pingbacks

  1. BMW makes a car out of cloth and inspires a man of the cloth. at Targuman

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