Flexible: BMW and Ecclesiology
2008 June 10
The best thinking about ecclesiology (nature and structure of the church) is coming from unexpected places. BMW unveiled its GINA concept car today, a car with a re-imagined exterior. The GINA then became a metaphor for how BMW as a company even thinks about cars…or thinks about thinking. For those of us trying to re-think forms and structures in church settings, this little story is a great example of how long-established paradigms could be replaced by faithful innovation.

Wow! A whole new perspective on the form vs. function conversation.
Cool. I like the ending. Flexible, context over dogma.
My mom said today on the phone that I always surprise her – I keep throwing ideas of where life could take me at her, and I suppose she finds it interesting.
This surprises me too. It gives me hope for the church…
Context? Content?
I’d feel like I was driving a camping tent if I bought this car.
Good analogy though.
LOL, it’s interestin conceptually but I don’t like it
http://www.bmw-videos.com